Social media is a way to connect with customers like never before, it's also one of the most nuanced aspects of online marketing that can be intimidating for some first time users.
At the Google Juice Bar you can chat with an advisor about any aspect of making your company successful online, this includes Social Media. To book yourself into the Google Juice Bar visit www.gbbo.co.uk/juicebar
Here are a few good reasons to use social media to promote your business:
1. Get your business noticedSocial media can expose your business to a wider audience and attract more potential customers to your website. Once you’re established on your platform of choice you’ll have the opportunity to reach a larger and more interested crowd. You can also search for customers whose interest range or location is relevant to your business, and engage them with content, conversation or even special offers.
2. Build brand loyalty
By keeping happy customers updated about your products or events, you’ll keep them coming back for more and telling their friends about you. This also works in reverse, so if a customer is disappointed, social media gives them an opportunity to tell you (and the rest of the world) about their experience. See this as an opportunity to deal pro-actively with any negative feedback and a second chance to impress your customers with how well you deal with their issue.
By keeping happy customers updated about your products or events, you’ll keep them coming back for more and telling their friends about you. This also works in reverse, so if a customer is disappointed, social media gives them an opportunity to tell you (and the rest of the world) about their experience. See this as an opportunity to deal pro-actively with any negative feedback and a second chance to impress your customers with how well you deal with their issue.
3. Provide support
Social media is a great way to develop closer relationships with your clientele. Use it to answer customer questions, or give solutions to problems. A friendly dialogue will provide you with an invaluable personal connection to your consumers.
4. Join discussions about your industry
Network online with other people in your industry. By joining relevant conversations you can influence what others in your sector think about you,
learn about your competition and direct new customers to your services.
5. It’s free (almost)
The most popular social media sites are free. The cost involved is your time as you learn to use them. Once you’re more confident social media will become as much a part of your routine as checking your emails. Remember, big brands employ entire teams to build their social followings, so don’t be disheartened if it takes you some time, you’ll soon get the hang of it and there are plenty of free resources to help you on the way.
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