Remember the Google Juice Bar is open daily throughout May at Saint Line House in Cardiff Bay. More regional Juice Bars will be announced soon so keep an eye on the website. Book your session at www.gbbo.co.uk/juicebar
What is a hashtag?
A hashtag is anything written after a hash symbol (#) with no spaces between words. For example, #ThisIsAHashtag. Hashtags work on Twitter and Google+, if you click a hashtag on twitter, or search in Google+, you can see every post from the past week containing that hashtag. Using hashtags is a way to tag your posts with topic categories so that people outside your direct network can find and enjoy relevant posts. Using a unique hashtag is a useful way to get a physical audience together in the online space during a conference or campaign, for example the #GWBO tag for Getting Welsh Business Online!
What is trending?
On Twitter you'll notice hashtags listed in the trending topics at the bottom left of your homepage. If you can generate enough interest in a hashtag other tweeters will use it too, you can use this as a free way to raise awareness of your business. #FreeStarbucks is an example of a business using a hashtag to trend globally. Use hashtags.org to analyse trending hashtags you might want to get involved with.
What should I post on my Facebook business page?
Anything relevant to the community who "like" your business. Use imagination and common sense to make the most interesting posts possible. Try to think like your audience - what would make you like or comment on a post? Aim to create an entertaining user experience that will grab attention and remind them of your brand/business. Try not to post for the sake of it, and don’t spam your audience with constant adverts for your services. People tend to engage with photos and videos more than with plain blocks of text. If you have a blog it's a great idea to link to your posts on your Facebook feed.
What are ‘keywords’?
Keywords are words and phrases which describe your product or service that Google looks for when it’s indexing your website. Keywords will help Google decide how relevant your website to people searching, and thus where your site ranks on the search results. If you choose to use Google AdWords to advertise your business online your keywords will dictate how much money you spend and how many people find you.
What keywords should I use?
Consider what a potential client will be entering into the Google search bar. Making a keyword as unique as possible and relevant to the user is vital. A keyword that is too broad ends up putting you in competition with every other company in your industry. Google AdWords has a keyword tool to help you along the way.
What is Click Through Rate (CTR)?
Click Through Rate (CTR) relates to Google AdWords. It's a percentage of the number of clicks divided by the number of ad impressions. CTR data can help gauge the relevance of keywords to the ad text. CTR has a big impact on quality score, so maintaining a good CTR by having relevant keywords for ad texts is important because a good quality score will lower your cost-per-clicks.
Can I target Adwords to be shown only in my local area?
Yes, when creating a new campaign on Google AdWords you can target to specific cities, towns and areas etc. by selecting 'let me choose...' in the Locations and Languages section.
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