Ecommerce means providing a service, selling a product, or generating sales via your website. This could mean selling a physical object, or something more service based, like a courier allowing customers to book a delivery online, or maybe a restaurant allowing patrons to order take-away from their online menu. When implemented correctly, Ecommerce can be extremely powerful, it opens up a new sales channel and should increase profit as less work is required in making a sale for businesses. Most importantly it can be measured, reviewed, and constantly improved really easily.
The web allows businesses to make use of both online and offline marketing and use free tools like Google Analytics to gauge the performance of that activity and react accordingly based on the performance. No other sales platform allows you to measure your marketing efforts in this way. Businesses can significantly benefit one business has reduced their lead generation costs from over £100 each, down to £7 per lead by constantly refining and improving their website. One online retailer has increased their website visitors by over 2000% (using competitive keywords) over a 12 month period, during this time online sales increased by 112%
Test and prove the concept before you invest. Launching an ecommerce site from scratch requires a huge amount of time, effort and money to start generating sales, just like setting up a shop on the high street. We always recommend that businesses take a phased approach, try allowing website visitors to enquire rather than purchase, letting them buy from low cost sales channels such as Ebay or Facebook Shops, or purchase over the phone, before investing in a full blown ecommerce platform. Once you have a high volume of website traffic of people who you know want to buy your product or service online it’s time to make the move.
Before you start remember to:
- Make use of the free tools like Google Analytics that can help you gauge performance of product and service activities
- Test and prove your concept. There are lots of low cost commission based platforms that can allow you to start selling online, Ebay shops, Facebook E-commerce, and other free website builders are all great ways of testing the water.
This article was a guest blog post written by Spindogs one of the Google Agency Partners for the Getting Welsh Business Online Campaign.
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